Remember when that amazing trailer for “Dead Island” came out? If you don’t I’ll show it again.
It was wonderfully edited, scripted, and animated. This trailer even won the Golden Lion at the Cannes Lions International Festival of Creativity, which is a really big honor for the advertising department. Not only did it catch the Festival’s eye, but Lionsgate’s as well. As of today (9/28/11), the movie is in the early development stages and already has the producer of “The Mummy” attached. To sum up their official press release, which I’ve placed down below, they really admired the emotional and family aspects of the trailer. It sticks out against the horrendous attacks from flesh eating monsters. The co-COO of Lionsgate and Motion Picture Group, President Joe Drake, also mentioned the potential for franchising.
Way to ruin another great thing Hollywood. The varying aspects of human nature should be the core of every good zombie movie. It should reveal something about the characters that they may or may not have wanted to realize. Not to get too analytical, but every great zombie movie has done this before. It shows the ties we have to other human beings, and our ruthless instinct to kill or be killed. What really captured this essence was the novel World War Z, but I doubt that it will translate to the movie version.
I also doubt that they’ll use any of the characters from the actual video game. If you didn’t realize it by watching the trailer, then let me fill you in, the characters from the video game are not in there. Somehow I think this is beyond Lionsgate’s grasp. Here’s the official press release from Lionsgate:
LIONSGATE BRINGS DEAD ISLAND TO LIFE ON THE BIG SCREEN
LIONSGATE® (NYSE: LGF), a leading global entertainment company, today announced that it has optioned film rights from Deep Silver to develop a feature inspired by Dead Island, which became a viral media sensation when its haunting, artful trailer launched in February 2011. The announcement was made by Lionsgate’s co-COO and Motion Picture Group PresidentJoe Drake.
Dead Island is a global brand first introduced through a teaser trailer that told the story of a family on vacation at a tropical resort who is besieged by zombies. Told in a stark, non-linear fashion, the wrenching trailer captured worldwide fan attention and unanimous critical praise upon its debut, receiving over one million hits in its first 24 hours online, and nearly 10 million views by two days after its debut. Wired Magazine, College Humor and G4TV all called it the best video game trailer of all time, with G4TV adding “TheDead Island trailer is the best trailer I have ever seen in my life. The best video game trailer. The best movie trailer. The bestanything trailer.” The trailer went on to win the Golden Lion in Cannes at the International Festival of Creativity, the advertising industry’s highest honor, and it was featured by Adweek on their annual list of the World’s Best Commercials.
The video game Dead Island was published by Deep Silver for Xbox 360, Playstation 3 and PC. It was released in the United States on September 6th, 2011 and was the number one selling game both in the U.S. and the U.K. upon its local releases. The game has sold over two million units to date.
The game centers on vacationers whose island paradise becomes a living hell when a zombie outbreak quickly spreads. Cut off from the rest of the world, the survivors have only the available materials and the island’s natural “weapons” to protect themselves from the viscous and growing legions of the undead. In addition to the award-winning trailer and video game, the Dead Island intellectual property will be simultaneously developed by Deep Silver into forthcoming graphic novels, novels and other extensions.
Like the trailer that will serve as its primary creative inspiration, the film DEAD ISLAND will be an innovation of the zombie genre because of its focus on human emotion, family ties and non-linear storytelling. Said Drake of the property’s acquisition, “Like the hundreds of journalists and millions of fans who were so passionate and vocal about the Dead Islandtrailer, we too were awestruck.” He continued, “This is exactly the type of property we’re looking to adapt at Lionsgate – it’s sophisticated, edgy, and a true elevation of a genre that we know and love. It also has built in brand recognition around the world, and franchise potential.”
The film DEAD ISLAND is currently in the early development stage with producers attached.Sean Daniel (THE MUMMY, TOMBSTONE, DAZED AND CONFUSED) will spearhead production through his Sean Daniel Company. A veteran producer with global franchises under his belt, Daniel is to be joined in producing by Stefan Sonnenfeld, who has been a pioneer in the post production field, using the process as a platform to create a unique visual brand with directors including J.J. Abrams, Michael Bay and Gore Verbinski. Jason Brown of The Sean Daniel Company and Missy Papageorge for Sonnenfeld’s Sunny Field Productions are executive producing, with Sarah Perlman of Sunny Field Productions serving as co-producer.
Alli Shearmur, Lionsgate’s President of Motion Picture Production and Development is overseeing the project at the studio, with Jim Miller, SVP of Production and Development. Rob McEntegart, Senior EVP of Lionsgate’s Motion Picture Group, negotiated the deal with Deep Silver’s U.S. attorney Ed Labowitz.